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		<title>Latest Blogs</title>
		<link>http://www.synergy-connect.com/community/blog/</link>
		<description>Latest Blogs</description>
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			<title>How To Use Social Media To Teach</title>
			<link>http://www.synergy-connect.com/community/mikeg/blog/how-to-use-social-media-to-teach/</link>
			<description><![CDATA[<p>Social media is often decried by<br />educators as a barrier to good teaching. It distracts students when they are<br />trying to do their homework or study, text</p>...]]></description>
			<content:encoded><![CDATA[<p>Social media is often decried by<br />educators as a barrier to good teaching. It distracts students when they are<br />trying to do their homework or study, text speak is hampering efforts to teach<br />proper English spelling and grammar, students are developing shorter and<br />shorter attention spans &#8211; the list of criticisms goes on and on. However,<br />social media can be a powerful tool for educators to use in connecting with<br />students and making teaching more relevant to them. Teachers, in both state and independent schools, need to<br />see the rise of social media as an opportunity, not a barrier and incorporate<br />this phenomenon into their methods of educating.<br /></p><p><br><br /><b>Use Examples That Are Relevant To<br />Students&#8217; Lives</b><br><br />Rather than using examples and scenarios in word problems that are far removed<br />from students&#8217; everyday lives, teachers can incorporate social media<br />experiences. This allows the students to relate to the subject matter and see<br />how what they are learning in class can apply to their own lives. For example,<br />a math problem involving distances could mention that various students have<br />logged their locations on FourSquare, and from this information the students<br />must decide who is closest to their own location and therefore the best person<br />to meet for coffee.<br><br /><br><br /><b>Set Up Facebook Groups And Events</b><br><br />With Facebook now ubiquitous as a tool for students to connect with each other,<br />it can be a great way for teachers to facilitate group learning and projects.<br />By setting up a Facebook group for a class project, students can collaborate on<br />work, share research and update each other on their progress. This project can<br />now exist as an integrated part of the student&#8217;s social experience, so that<br />they can easily collaborate without feeling like they are putting their lives<br />on hold to do so.<br><br /><br><br /><b>A Teaching Twitter Account</b><br><br />A dedicated teaching twitter account can also be a vital weapon in the<br />educator&#8217;s arsenal. Interesting links to relevant subject matter can be tweeted<br />to students so that they can gain a wider knowledge of the learning material.<br />Reminders about the due dates of assignments, dates of exams and tests and<br />special equipment that they need to remember to bring into class can be easily<br />communicated without much hassle or inconvenience to the teacher.<br><br /><br><br /><b>Consider a Class Blog</b><br><br />A class blog, with responsibility to update delegated to the students<br />encourages them to think about how best to express to others what they have<br />been accomplishing in class. Parents can also read this information and gain a<br />greater understanding of what their children are accomplishing in class and<br />learning during their time at school.<br><br /><br><br /><b>Be Careful With Your Own Information</b><br><br />Make sure that you do not overstep boundaries in your use of social media. You<br />should never add students to your personal Facebook or Twitter accounts and<br />should ensure that only friends can see your updates. If using teaching<br />accounts, you should make sure that students limit your access to their profile<br />or else you may be privy to private information that could put you in a<br />difficult legal position.</p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/mikeg/blog/how-to-use-social-media-to-teach/</guid>
			<pubDate>Thu, 28 Jul 2011 11:22:01 +0000</pubDate>
			<dc:creator>Mike</dc:creator>
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			<title>Business Productivity Tools from A-Z</title>
			<link>http://www.synergy-connect.com/community/kathyw/blog/business-productivity-tools-from-a-z/</link>
			<description><![CDATA[<p>Who has too much time on their hands?  Are using business productivity tools <br />that help you run effectively?  Feel like you are using out of date soft</p>...]]></description>
			<content:encoded><![CDATA[<p>Who has too much time on their hands?  Are using business productivity tools <br />that help you run effectively?  Feel like you are using out of date software?  <br />Too many manual work arounds?</p><br /><p><a title="Synergy tired of out of date Business software productivity tools - web solutions" href="http://www.flickr.com/photos/ibnuabi/4534690993/in/photostream/" target="_blank" _mce_href="http://www.flickr.com/photos/ibnuabi/4534690993/in/photostream/" mce_href="http://www.flickr.com/photos/ibnuabi/4534690993/in/photostream/"><img title="leftAlone" title="improve your business productivity tools - Synergy web software, web programming" alt="improve your business productivity tools - Synergy web software, web programming" src="http://www.synergycc.com/assets/Blog-images/improveyourbusinessproductivitytools2-Synergywebsoftwareweb-programmingbusinesssoftware-VancouverBC.jpg" width="180" height="240" _mce_src="http://www.synergycc.com/assets/Blog-images/improveyourbusinessproductivitytools2-Synergywebsoftwareweb-programmingbusinesssoftware-VancouverBC.jpg" mce_src="http://www.synergycc.com/assets/Blog-images/improveyourbusinessproductivitytools2-Synergywebsoftwareweb-programmingbusinesssoftware-VancouverBC.jpg"></a>   <br /><a title="Synergy tired of out of date Business software productivity tools - web solutions" href="http://www.flickr.com/photos/projector/2676038532/sizes/m/in/photostream/" target="_blank" _mce_href="http://www.flickr.com/photos/projector/2676038532/sizes/m/in/photostream/" mce_href="http://www.flickr.com/photos/projector/2676038532/sizes/m/in/photostream/"><img title="leftAlone" title="improve your business productivity tools - Synergy web software, web programming" alt="improve your business productivity tools - Synergy web software, web programming" src="http://www.synergycc.com/assets/Blog-images/_resampled/resizedimage391240-improve-your-business-productivity-tools-Synergy-web-software-web-programming-business-software-Vancouver-BC.jpg" width="391" height="240" _mce_src="http://www.synergycc.com/assets/Blog-images/_resampled/resizedimage391240-improve-your-business-productivity-tools-Synergy-web-software-web-programming-business-software-Vancouver-BC.jpg" mce_src="assets/Blog-images/_resampled/resizedimage391240-improve-your-business-productivity-tools-Synergy-web-software-web-programming-business-software-Vancouver-BC.jpg"></a></p><br /><p>&nbsp;</p><br /><p>Today, the  <a href="http://www.bchrma.org/" _mce_href="http://www.bchrma.org/" mce_href="http://www.bchrma.org/"><strong>BC Human Resources Management <br />Association (BC HRMA)</strong></a> <img title="left" title="BC Human Resources Management Association BC HRMA Vancouver web programming" alt="BC Human Resources Management Association BC HRMA Vancouver web programming" src="http://www.synergycc.com/assets/graphics/BCHumanResourcesManagementAssociationBCHRMAVancouverSynergyComputerwebdesignwebprogrammingsoftwaredevelopment.gif" width="193" height="61" _mce_src="http://www.synergycc.com/assets/graphics/BCHumanResourcesManagementAssociationBCHRMAVancouverSynergyComputerwebdesignwebprogrammingsoftwaredevelopment.gif" mce_src="assets/graphics/BCHumanResourcesManagementAssociationBCHRMAVancouverSynergyComputerwebdesignwebprogrammingsoftwaredevelopment.gif">held <br />an interesting Round Table workshop to share some of your favourite business <br />development tools, tools that bring ease, efficiency and effectiveness to you <br />and your work.</p><br /><p>Here are some of the tips we shared with those attending.  We look forward to <br />hearing about your favorite tools.</p><br /><h2 align="center"><br>Business Development Tools from A-Z</h2><br /><h3> </h3><br /><p><strong>Google Alerts</strong> &#8211; get automatic notification of any Google <br />updates on specific items you are tracking.  You can put in any key words you <br />want to track, then get immediate, daily or weekly summaries. Useful for when <br />your business is mentioned, tracking when competitors are mentioned, or tracking <br />trends you are watching. <a href="http://www.google.ca/alerts" _mce_href="http://www.google.ca/alerts" mce_href="http://www.google.ca/alerts">www.google.ca/alerts</a></p><br /><p><strong>Hootsuite</strong> - for managing Twitter and Facebook postings, <br />especially if multiple accounts and/or multiple users  <a href="http://www.hootsuite.com/" _mce_href="http://www.hootsuite.com/" mce_href="http://www.hootsuite.com/">www.hootsuite.com</a></p><br /><p><strong>Internet Seer &#8211;</strong> monitors your website from and if your site <br />is down, sends you an email, cell phone or pager alert to notify you of the <br />problem.   <a href="http://www.internetseer.com/" _mce_href="http://www.internetseer.com/" mce_href="http://www.internetseer.com/">www.internetseer.com</a></p><br /><p><strong>Intervals</strong>&#8211; web based time tracking, project tracking, <br />billing   <a href="http://www.intervals.com/" _mce_href="http://www.intervals.com/" mce_href="http://www.intervals.com/">www.intervals.com</a></p><br /><p><strong>Magento</strong> &#8211; powerful open source ecommerce system, with <br />advanced options <a href="http://www.magento.com/" _mce_href="http://www.magento.com/" mce_href="http://www.magento.com/">www.magento.com</a> and <a href="http://www.synergycc.com/advanced-e-commerce" _mce_href="http://www.synergycc.com/advanced-e-commerce" mce_href="http://www.synergycc.com/advanced-e-commerce">www.synergycc.com/advanced-e-commerce</a></p><br /><p><strong>Meet-up</strong> &#8211; great site for finding events and groups of people <br />with like interests <a href="http://www.meetup.com/" _mce_href="http://www.meetup.com/" mce_href="http://www.meetup.com/">www.meetup.com</a></p><br /><p><strong>Silverstripe</strong> &#8211; powerful content management system, with <br />advanced options. <a href="http://www.silverstripe.org/" _mce_href="http://www.silverstripe.org/" mce_href="http://www.silverstripe.org/">www.silverstripe.org</a>  and <span> <a href="http://www.synergycc.com/content-management-system-cms" _mce_href="http://www.synergycc.com/content-management-system-cms" mce_href="http://www.synergycc.com/content-management-system-cms">www.synergycc.com/content-management-system-cms</a></span><strong> </strong></p><br /><p><strong>SoftSearch</strong> &#8211; a great for finding business and specialty <br />software.  Over 50,000 products- software and web-based solutions.  <a href="http://www.softsearch.com/" _mce_href="http://www.softsearch.com/" mce_href="http://www.softsearch.com/">www.softsearch.com</a></p><br /><p><strong>Synergy Connect</strong> &#8211; enables you to add customer  social media <br />community to your website.  Your own brand, on your own website.  Includes <br />discussions, tips, photo sharing, events, polls, blogs, discussion forums, and <br />more.   Can also use as a private company communication platform. <a href="http://www.synergy-connect.com/" _mce_href="http://www.synergy-connect.com/" mce_href="http://www.synergy-connect.com/">www.synergy-connect.com</a></p><br /><p><strong>Zimbra</strong> &#8211; web based email system, with awesome spam filter <br />option</p><br /><p><strong>This workshop was facilitated by <strong>Lee-Anne Ragan</strong>, <a href="http://rpsinc.ca/" target="_blank" _mce_href="http://rpsinc.ca/" mce_href="http://rpsinc.ca/"><strong>President, Rock.Paper.Scissors <br />Inc.</strong></a><strong> </strong>so I look forward to sharing her resources <br />and tips as well, when I receive a copy.<br><br></strong><strong>What are your favorite time saving and productivity tools you use in <br />your business?  Share them here...</strong></p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/kathyw/blog/business-productivity-tools-from-a-z/</guid>
			<pubDate>Wed, 15 Jun 2011 05:10:04 +0000</pubDate>
			<dc:creator>Kathy Woolverton</dc:creator>
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			<title>Congrats! Our client Pacific Breeze Winery growing!</title>
			<link>http://www.synergy-connect.com/community/kathy-woolverton/blog/congrats-our-client-pacific-breeze-winery-keeps-on-growing/</link>
			<description><![CDATA[<p>We are thrilled to share with you that our client, <a target="_blank" title="Pacific Breeze Winery" _mce_href="http://www.pacificbreezewinery.com" href="http://www.pacificbreezewinery.com">Pacific Breeze Winery</a> in New Westminster are expanding  drastically this month following a boom in </p>...]]></description>
			<content:encoded><![CDATA[<p>We are thrilled to share with you that our client, <a target="_blank" title="Pacific Breeze Winery" _mce_href="http://www.pacificbreezewinery.com" href="http://www.pacificbreezewinery.com">Pacific Breeze Winery</a> in New Westminster are expanding  drastically this month following a boom in demand for its premium  wines. </p><p>Frank Gregus and team are passionate about making and sharing their great award winning wines! </p><p><img alt="Pacific Breeze Winery, Wine, Frank Gregus, Social Media" src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-pacific-breeze-winery-frank-gregus_500.jpg" _mce_src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-pacific-breeze-winery-frank-gregus_500.jpg" height="375" width="500"><br></p><p>"Pacific Breeze winery has picked up 50 international wine making awards  since the winery opened in 2005 and opened its doors to the public  in 2007", proudly explains Suzanna de Souza.&nbsp; </p><p>"The awards have helped create that demand and buzz in the wine industry," she said. "It's forced us into expansion because demand  is so high. We have some really big accounts and we've recently  taken over the space next door, which doubles our size." </p><p>The facility will now take up 6,000 square feet.</p><p>"We're using it for production, and we're going to be creating a  corporate meeting facilities and a lounge and a larger tasting  room," de Souza said.&nbsp; <br></p><p>They will also be be hiring more  tasting room staff and presenters to keep up with this growth. </p><br /><p>They are a hidden gem in New Westminster, BC.&nbsp; Drop by their tasting room, and let them know <a target="_blank" title="Synergy" _mce_href="http://www.synergycc.com" href="http://www.synergycc.com">Synergy</a> referred you!&nbsp; </p><br /><p><a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=6-320+Stewardson+Way,+New+Westminster&amp;sll=37.0625,-95.677068&amp;sspn=33.352165,56.513672&amp;ie=UTF8&amp;hq=&amp;hnear=320+Stewardson+Way,+New+Westminster,+British+Columbia+V3M+1R2,+Canada&amp;z=16" target="_blank" rel="nofollow">6-320 Stewardson Way, New Westminster</a></p><p><img alt="Pacific Breeze Winery, Wine, Killer Cab, AssasZin, Big Red, Frank Gregus, Social Media" src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-pacific-breeze-winery-new-westminster_240.jpg" _mce_src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-pacific-breeze-winery-new-westminster_240.jpg" height="240" width="240"><br></p><p><br></p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/kathy-woolverton/blog/congrats-our-client-pacific-breeze-winery-keeps-on-growing/</guid>
			<pubDate>Tue, 19 Apr 2011 23:11:53 +0000</pubDate>
			<dc:creator>Kathy Woolverton</dc:creator>
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			<title>Interesting use of Social Media for Sports and Events</title>
			<link>http://www.synergy-connect.com/community/kathy-woolverton/blog/interesting-use-of-social-media-for-sports-and-events/</link>
			<description><![CDATA[<p>Social Media is an extremely powerful way for sports team to market and communicate.</p><br /><p>The <a href="http://www.whitecapsfc.com/" _mce_href="http://www.whitecapsfc.com/">Vancouver Whitecaps Football / Soccer Club</a> has added an inter</p>...]]></description>
			<content:encoded><![CDATA[<p>Social Media is an extremely powerful way for sports team to market and communicate.</p><br /><p>The <a href="http://www.whitecapsfc.com/" _mce_href="http://www.whitecapsfc.com/">Vancouver Whitecaps Football / Soccer Club</a> has added an interesting use of social media to their website.</p><br /><p>Now, thanks to these two GigaPan photographs from Ronnie Miranda,<a href="http://173.203.18.202/news/2011/03/mls-debut-gigapan-photo" _mce_href="http://173.203.18.202/news/2011/03/mls-debut-gigapan-photo">http://173.203.18.202/news/2011/03/mls-debut-gigapan-photo</a>&nbsp;&nbsp;fans can zoom in and find themselves and their friends.&nbsp; The images stitch together more than 200 photos totaling over 2000 megapixels.&nbsp; In addition, Vancouver Whitecaps FC is the first Canadian entity to use the GigaTag feature, which allows fans to tag themselves via their Facebook account.</p><br /><p><img _mce_src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-vancouver-whitecaps-soccer-gigatag-gigapixel_500.jpg" src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-vancouver-whitecaps-soccer-gigatag-gigapixel_500.jpg" alt="sport social media photo fan zone" height="324" width="500"><br></p><br /><p>This picture of Kathy Woolverton, Synergy's President, is taken from the far corner of the stadium - part of 200 photos stitched together. The final hi-res file is 100,872 X 19,890 pixels or 2,006 megapixels.</p><p><img _mce_src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-whitecaps-gigatag-gigapixel-full-crowd-shot_500.jpg" src="http://www.synergy-connect.com/community/file/pic/photo/2011/04/kathy-whitecaps-gigatag-gigapixel-full-crowd-shot_500.jpg" alt="hotos social media in sports, soccer, football, Vancouver Whitecaps FC, Toronto FC"><br></p><br /><p>Thrilled to be a Vancouver Whitecaps Soccer fan being a part of history on March 19, 2011, at their Major League Soccer (MLS) debut March 19, 2011 against Toronto FC.</p><p>What do you think?</p><p>What other use of social media in sport have you seen?<br></p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/kathy-woolverton/blog/interesting-use-of-social-media-for-sports-and-events/</guid>
			<pubDate>Mon, 11 Apr 2011 03:13:07 +0000</pubDate>
			<dc:creator>Kathy Woolverton</dc:creator>
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			<title>Ipad 2, is it really worth it?</title>
			<link>http://www.synergy-connect.com/community/haiekemanuel/blog/ipad-2-is-it-really-worth-it/</link>
			<description><![CDATA[<p>To find out whether the Ipad 2 is just another hyped up apple product <br />or a product you would considering buying, we must first take a look at <br />what's n</p>...]]></description>
			<content:encoded><![CDATA[<p>To find out whether the Ipad 2 is just another hyped up apple product <br />or a product you would considering buying, we must first take a look at <br />what's new with the Ipad 2 compared to the first Ipad:</p><p>-The first <br />thing you notice when you pick up an IPad 2 is that it is significantly <br />thinner and that it now has 2 cameras, one on the front for face time <br />and one on the back for pictures and video. The problem with these two <br />cameras is that they are very low quality and camera on the back is <br />nowhere near as good compared to the iphone 4's camera. </p><p>-One of <br />the bigger improvements of the Ipad 2 is that the graphics are better <br />and faster. The Ipad 2 is running with Imagination's PowerVR SGX43MP <br />which is a multicore chip that allows the Ipad 2's graphics to perform <br />nine times better than the first Ipad.</p><p>-The Ipad 2 is also a lot faster because of it's new 1ghz A5 dual core processor <br />compared to the A4 single core processor used by the Ipad. Along with <br />this would also be the Ipad 2's increased battery life which can last <br />for a little over 10 hours.<br></p><p>-The Ipad 2 comes with a new <br />case/cover created by Apple, it allows you to protect your screen, and <br />it is also magnetic so it can be folded up into a stand when you're <br />watching a movie.</p><p>Overall the Ipad 2 has it's improvements but if you already have the first Ipad i see very little point in <br />purchasing the Ipad 2, unless you are one of thos people that has to <br />keep up with every little thing apple releases, in which case go for it.<br /> Now if you do not have the first Ipad I think the Ipad 2 definitely <br />deserves some consideration since it has the same price as the Ipad when<br /> it first came out and has its improvements. </p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/haiekemanuel/blog/ipad-2-is-it-really-worth-it/</guid>
			<pubDate>Tue, 22 Mar 2011 18:48:15 +0000</pubDate>
			<dc:creator>Emanuel</dc:creator>
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			<title>Is Your Small Business Falling Behind on Productivity Innovation?</title>
			<link>http://www.synergy-connect.com/community/kathyw/blog/small-business-urged-to-get-on-hi-tech-bandwagon/</link>
			<description><![CDATA[<p>Jean-Ren&#233; Halde, head of the Business Development Bank of Canada makes it clear, "Canadian entrepreneurs need to spend more money on high-tech equipme</p>...]]></description>
			<content:encoded><![CDATA[<p>Jean-Ren&#233; Halde, head of the Business Development Bank of Canada makes it clear, "Canadian entrepreneurs need to spend more money on high-tech equipment and come up with innovative ideas if this country is going to close the productivity gap with the U.S."</p><br /><div></div><br /><p>Halde and BDC vice-president Ian MacFadden also noted the reluctance of many small Canadian companies to invest in so-called ICT spending &#8212;<strong> information and communications technology</strong>. ICT spending can help boost productivity by making companies&nbsp; more <br />efficiently run, MacFadden noted. That message doesn&#8217;t always get through.</p><br /><br /><p>&#8220;To understand the value of investing in ICT, you really need a strategic approach, and a lot of small companies don&#8217;t have that approach,&#8221; he said.</p><br /><br /><p>"Canada's lackluster productivity risks hampering the country's economic recovery; higher productivity helps make our products more competitive in export markets," outlines Tiff Macklem, Bank of Canada deputy governor.</p><p>"If needed another more immediate reason to invest in productivity gains and improve our competitiveness, this is it," he said in Calgary. Macklem also noted that Canada ranks 17th in the Organization for Economic Cooperation and Development standings when it comes to business spending on research and development. He also pointed to a World Economic Forum study which puts this country in 19th place for innovation.</p><br /><p>In an interview with the <a href="http://links.visibli.com/links/faac32" target="_blank" _mce_href="http://links.visibli.com/links/faac32"><i>Star</i>&#8217;s </a>editorial board, Halde said too many small business owners think that innovation is something best left to technology firms like Research in Motion or other big companies that can afford it.</p><br /><p>&#8220;We&#8217;re trying to get entrepreneurs out of their comfort zone,&#8221; said Halde. &#8220;We need to get them into the mindset of thinking of innovation &#8230; as part of their business strategy.&#8221; </p><br /><p>Too often, there&#8217;s a perception that innovation means radically new ideas like RIM&#8217;s creation of the now-ubiquitous BlackBerry, he says. &#8220;We are on a bit of a kick to try to get them to stop thinking of innovation as PhDs in white lab coats.&#8221;</p><br /><p>Innovation can sometimes mean something as simple as taking an existing idea or product and tweaking it slightly, or using it in a new way, Halde said, citing the example of a company that decided to add a second level to each of its cargo containers. &#8220;That doubles the productivity right there.&#8221;</p><br /><p>Statistics Canada data released Monday showed that Canada's productivity grew by 0.5 percent in the fourth quarter of 2010. In the U.S., productivity grewby 0.6 percent in the same quarter. Over the entire year, productivity grew in Canada by 1.4 percent; in the U.S., that figure was 3.8 percent. That gap has been growing for the better part of three decades.</p><p>_________</p><br /><div></div><div></div><br /><p><a href="http://www.synergycc.com" target="_blank" rel="nofollow">Synergy</a> works with business owners to help implement technology solutions to meet your specific needs, help your business streamline your operations, improve productivity, and increase revenues. Call today for your complimentary strategic consultation.</p><p>Your thoughts and comments?</p><br /><p>What would you like to improve in the productivity and innovation of your business?</p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/kathyw/blog/small-business-urged-to-get-on-hi-tech-bandwagon/</guid>
			<pubDate>Tue, 22 Mar 2011 02:46:28 +0000</pubDate>
			<dc:creator>Kathy Woolverton</dc:creator>
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			<title>Android and Java</title>
			<link>http://www.synergy-connect.com/community/zhouwei/blog/there-has-been-speculation-that-android-which-leverages-java/</link>
			<description><![CDATA[<p>There has been speculation that Android, which leverages Java, could fragment the Java platform. Android was announced Nov. 5 by the Open Handset Alli</p>...]]></description>
			<content:encoded><![CDATA[<p>There has been speculation that Android, which leverages Java, could fragment the Java platform. Android was announced Nov. 5 by the Open Handset Alliance. This group features Google and other participants looking to foster innovation on mobile phones and offer a better consumer experience, according to a press statement.</p><br /><p>Instead, we need people who understand governance to control and drive policies and management around the services we're creating, and those not yet created.</p><br /><p>UMPCs create a design challenge by virtue of being a tweener -- neither a cell phone nor a laptop, said Phil McKinney , vice president and chief technology officer at HP's personal systems group. "The UMPCs -- OQO and those guys -- are trying to be too much on the small side, very heavy, not great battery life, they get hot in your hand too when you use it. But when you get north of 9-inch screens, you're getting pretty close to a laptop," McKinney said.&nbsp;&nbsp;</p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/zhouwei/blog/there-has-been-speculation-that-android-which-leverages-java/</guid>
			<pubDate>Sat, 05 Mar 2011 06:14:37 +0000</pubDate>
			<dc:creator>zhouwei</dc:creator>
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			<title>Well done Yahoo for knocking Google off the Web n Walk home page</title>
			<link>http://www.synergy-connect.com/community/zhouwei/blog/well-done-yahoo-for-knocking-google-off-the-web-n-walk-home-page/</link>
			<description><![CDATA[<P>"Well done Yahoo for knocking Google off the Web n Walk home page," wrote John Delaney, an analyst for Ovum, commenting on the announcement. Web n ...]]></description>
			<content:encoded><![CDATA[<P>"Well done Yahoo for knocking Google off the Web n Walk home page," wrote John Delaney, an analyst for Ovum, commenting on the announcement. Web n Walk is T-Mobile's mobile Internet offering. </P><br /><P>With IDC predicting 20 percent growth in thin clients, that outlook is good right about now. </P><br /><P>InfoWorld Editor at Large Tom Sullivan covers a variety of topics for news and features, as well as produces the InfoWorld Daily podcast. </P><br /><P>Also at the conference, Gil Penchina, CEO of Wikia.com, which is community site supporting development of wikis, cited the company's open source search efforts with its Wikia Search project. The project currently is in an alpha stage of development. </P><br /><P>Paul Krill is an editor at large at InfoWorld.</P><br /><P><br /><P></P><br /><P></P><br /><P></P><br /><P></P><br /><P></P><br /><P></P></P>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/zhouwei/blog/well-done-yahoo-for-knocking-google-off-the-web-n-walk-home-page/</guid>
			<pubDate>Sat, 05 Mar 2011 06:13:33 +0000</pubDate>
			<dc:creator>zhouwei</dc:creator>
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			<title><![CDATA[Google's Social Search Announcement Omits Facebook]]></title>
			<link>http://www.synergy-connect.com/community/andrew/blog/google-s-social-search-announcement-omits-facebook/</link>
			<description><![CDATA[<P>For most businesses, key is appearing as high as possible in the search engines. </P><br /><P>But did you know the search engines are introducing intere...]]></description>
			<content:encoded><![CDATA[<P>For most businesses, key is appearing as high as possible in the search engines. </P><br /><P>But did you know the search engines are introducing interesting changes spurred by the increasing popularity and connections of social media.</P><br /><P>Google announced that its latest search engine would have more integration with social media, and managed to do so without mentioning Facebook even a single time in an entire <a href="http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html" target="_blank" rel="nofollow">blog post</a> &#8211; markedly contrasting Microsoft&#8217;s announcement of the new Bing browser.</P><br /><P><EMBED height=390 type=application/x-shockwave-flash width=640 src=http://www.youtube.com/v/4hAgiIXuNbs?fs=1&amp;hl=en_US&amp;rel=0 allowfullscreen="true" allowscriptaccess="always" _mce_src="http://www.youtube.com/v/4hAgiIXuNbs?fs=1&amp;hl=en_US&amp;rel=0"></EMBED></P><br /><P>Jackie Cohe noticed some interesting points in her recent <a href="http://www.allfacebook.com/googles-social-search-announcement-omits-facebook-2011-02" target="_blank" rel="nofollow">allfacebook Review.</a></P><br /><P>The conspicuous omission adds irony to Google&#8217;s claim that its social search results are comprehensive. Sure, the company&#8217;s announcement does allude to Twitter and Flickr, in addition to YouTube, but the words &#8220;and other sites&#8221; appears to be a way avoid referring to Facebook.</P><br /><P><img src="http://www.allfacebook.com/wordpress/wp-content/uploads/2010/11/FB-v-google.jpeg" />Similarly, we see irony in Google&#8217;s assertion that it has &#8220;given you more control over how you connect accounts, and made connecting accounts more convenient.&#8221; Unless the search company has changed its tune on interoperability with Facebook &#8212; try importing your Gmail address onto the social network, or vice versa &#8212; it seems like &#8220;more control&#8221; might not equal &#8220;complete control.&#8221;</P><br /><P>I am really wondering about the next step of Facebook and Google.&nbsp; What is your opinion?</P>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/andrew/blog/google-s-social-search-announcement-omits-facebook/</guid>
			<pubDate>Fri, 18 Feb 2011 00:29:14 +0000</pubDate>
			<dc:creator>andrew</dc:creator>
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			<title>10 Laws of Social Media Marketing</title>
			<link>http://www.synergy-connect.com/community/andrew/blog/10-laws-of-social-media-marketing/</link>
			<description><![CDATA[<P>This recent <a href="http://www.entrepreneur.com/article/218160" target="_blank" rel="nofollow">report</a> from the Entrepreneur Review by Susan Gunelius give you tips how do you build Social Media for your Business. When I see this ar...]]></description>
			<content:encoded><![CDATA[<P>This recent <a href="http://www.entrepreneur.com/article/218160" target="_blank" rel="nofollow">report</a> from the Entrepreneur Review by Susan Gunelius give you tips how do you build Social Media for your Business. When I see this article, I realized why we have to use social media for business.</P><br /><P>Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.</P><br /><P>It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these <a href="http://www.reuters.com/article/2011/02/16/idUS163103698720110216" target="_blank" rel="nofollow">10 laws</a> will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.</P><br /><P><STRONG>1. The Law of Listening</STRONG><BR>Success with social media and content marketing requires more listening and less talking. Read your target audience&#8217;s online content and join discussions to learn what&#8217;s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.</P><br /><P><STRONG>2. The Law of Focus</STRONG><BR>It&#8217;s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.</P><br /><P><STRONG>3. The Law of Quality</STRONG><BR>Quality trumps quantity. It&#8217;s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.</P><br /><P><STRONG>4. The Law of Patience</STRONG><BR>Social media and content marketing success doesn&#8217;t happen overnight. While it&#8217;s possible to catch lightning in a bottle, it&#8217;s far more likely that you&#8217;ll need to commit to the long haul to achieve results.</P><br /><P><STRONG>5. The Law of Compounding</STRONG><BR>If you publish amazing, quality content and work to build your online audience of quality followers, they&#8217;ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.</P><br /><P>This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.</P><br /><P><STRONG>6. The Law of Influence</STRONG><BR>Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.</P><br /><P>If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.</P><br /><P><STRONG>7. The Law of Value</STRONG><BR>If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.</P><br /><P><STRONG>8. The Law of Acknowledgment</STRONG><BR>You wouldn&#8217;t ignore someone who reaches out to you in person so don&#8217;t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.</P><br /><P><STRONG>9. The Law of Accessibility</STRONG><BR>Don&#8217;t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won&#8217;t hesitate to replace you if you disappear for weeks or months.</P><br /><P><STRONG>10. The Law of Reciprocity</STRONG><BR>You can&#8217;t expect others to share your content and talk about you if you don&#8217;t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.</P>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/andrew/blog/10-laws-of-social-media-marketing/</guid>
			<pubDate>Thu, 17 Feb 2011 20:48:22 +0000</pubDate>
			<dc:creator>andrew</dc:creator>
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			<title>Six Social Media Trends for 2011</title>
			<link>http://www.synergy-connect.com/community/kathyw/blog/six-social-media-trends-for-2011/</link>
			<description><![CDATA[<P><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/kathyw-harvard-business-review_500.jpg" alt="Harvard Business Review - Social Media Trends for 2011" /></P><br /><P>This recent report from the Harvard Business Review by David Armano is a Senior VP at <a href="http://www.edelmandigital.com/">Edelman Digital</A>, gives insite on expected social </a>...]]></description>
			<content:encoded><![CDATA[<P><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/kathyw-harvard-business-review_500.jpg" alt="Harvard Business Review - Social Media Trends for 2011" /></P><br /><P>This recent report from the Harvard Business Review by David Armano is a Senior VP at <a href="http://www.edelmandigital.com/">Edelman Digital</A>, gives insite on expected social media trends for 2011.</P><br /><P>It was a banner year for social media growth and adoption. We witnessed <a href="http://www.synergy-connect.com/community/kathyw/blog/top-10-visited-sites-in-2010/">Facebook overtake Google</A> in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. The use of social media through mobile devices <a href="http://mashable.com/2010/03/03/comscore-mobile-stats/">increased in the triple digits.</A></P><br /><P>The past year also saw some brands go full throttle on Foursquare's game-like geo-location platform, attempting to reward mayors and creating custom badges for the network's power users.</P><br /><P>In other areas, such as social media policy, I was less accurate. Conversations around the topic did begin to take place, but a global survey indicated that only 29 percent of companies even have a social media policy. That's not as high as I expected. </P><br /><P>So what could we see happening in 2011? I'll take a stab at six trends again. In no particular order:&nbsp;</P><br /><P><STRONG>Social Functionality Makes Websites Fashionable Again.</STRONG> After several years of being told to "fish where the fish are," businesses realize that users expect social integration to existing Websites. Sites such as <a href="http://www.openforum.com/">AMEX Open</A> forum serve as a model for how networks such as Twitter can integrate with the Web experience. Websites will increasingly serve as "digital hubs" that integrate social activity from many platforms. For example, Apple's music social network, named Ping, recently integrated Twitter. While the integration has kinks, it demonstrates that even the most iconic of brands realizes that they do not exist in their own walled garden. They must integrate to be relevant in a socially connected world.</P><br /><P><STRONG>It's The Integration Economy, Stupid.</STRONG> From Ford, to Dell, to Starbucks, to Jet Blue, and a host of other companies who have pioneered early uses of social media for business, 2011 will be the year these companies take a serious look at integrating social media, not only regionally but globally. Don't be surprised if the same companies that piloted programs such as Ford's "Fiesta Movement" and Starbuck's Foursquare programs also become the first companies to take on the huge challenge of integrating social media into all facets of business from global marketing to crisis management and beyond.</P><br /><P><STRONG>Mobile Wars Create Ubiquitous Social Computing.</STRONG> As competition heats up in the form of cheaper, smarter phones and an assortment of tablets that may hit the market (<a href="http://www.callingallgeeks.org/india-35-tablet-coming-in-january-2011/">a $35 Tablet in India?</A>), technology consumers will come one step closer to being connected 24/7, and in more powerful ways than previously possible. Social networking will be on the go, out of the house, and out of the office. More competition, variety, power, and affordability in devices will fuel the increase of ubiquitous social computing.</P><br /><P><STRONG>Facebook Interrupts Location-Based Networking. </STRONG>If 2010 belonged to Foursquare and its playful, competitive and sometimes addicting ecosystem of badges, mayorships and specials, it's likely that Facebook will rain on Foursquare's parade in 2011. With tons of data and the architecture behind Facebook's response to Foursquare <a href="http://www.mobile-ent.biz/news/39349/Facebook-Deals-global-rollout-set-for-early-2011">about to be rolled out globally</A>, Facebook is well positioned to actually make location based services useful to business.</P><br /><P><STRONG>Average Participants Experience Social Media Schizophrenia. </STRONG>While social media schizophrenia (the overload of multiple social profiles) is nothing new to tech mavens, it will become something that more and more "average" users experience as they tweet, Facebook, G-mail, chat, Skype, BBM, SMS, and Tumble their way across the social web. While many mavens have adopted ways to manage and cope, average users may find themselves at the beginning of the curve in need of a 12-step social identity program. This may lead to increased demand from typical participants to have a more integrated and simplified social graph and an opportunity for platforms and companies alike to meet this demand.</P><br /><P><STRONG>Google Doesn't Beat Them, They Join Them. </STRONG>In 2010, Wired told us that <a href="http://www.wired.com/epicenter/2010/11/google-fears-facebook/2/">Facebook could beat Google</A> to win the net. But even at the end of 2010 after failed attempts to create their own networks such as Buzz, Google could prove that the best way to beat Facebook, Twitter, and the rest is to do what Google does best: Index them to pieces. Indeed, I've already noticed Google's algorithm has become smarter about Twitter data. I only have to type in a few words to locate old tweets. It's possible that by sticking to what Google does best, they may be able to take advantage of the social web by indexing any and all social data they can get their hands on. Expect the Googleplex to "strike back" in 2011, and perhaps demonstrate that they may figure out their role and relevancy on the social Web.</P><br /><P>Where do you see social media going in 2011?</P>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/kathyw/blog/six-social-media-trends-for-2011/</guid>
			<pubDate>Tue, 15 Feb 2011 09:16:59 +0000</pubDate>
			<dc:creator>Kathy Woolverton</dc:creator>
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			<title>5 Surprising Social Media Business Success Stories</title>
			<link>http://www.synergy-connect.com/community/jiwoongpark/blog/5-surprising-social-media-business-success-stories/</link>
			<description><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;">It is always interesting to learn from other Social Media marketing business success stories.&nbsp; Here are a few which <em><a href="http://twitter.com/rickburnes">Rick Burnes</a></em> has compiled<em>.</em></p><p style="text-align: justify;" _mce_style="text-align: justify;"><em><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-social-media-business-card-260-2_500.jpg" /><br><p style="text-align: justify;" _mce_style="text-align: justify;">Chances a</p></p>...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;">It is always interesting to learn from other Social Media marketing business success stories.&nbsp; Here are a few which <em><a href="http://twitter.com/rickburnes">Rick Burnes</a></em> has compiled<em>.</em></p><p style="text-align: justify;" _mce_style="text-align: justify;"><em><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-social-media-business-card-260-2_500.jpg" /><br></em></p><p style="text-align: justify;" _mce_style="text-align: justify;">Chances are, most of the businesses you interact with as a consumer are on social media.  Your local restaurant is blogging, your grocery store is on <a href="http://mashable.com/category/twitter">Twitter</a> &#8212; even your favorite candy is on <a href="http://mashable.com/category/facebook">Facebook</a>.  Companies in mainstream, consumer-facing industries are all over social media.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">But how about other businesses? Manufacturers? B2B service providers? Equine dentists? Are they experimenting with social media?</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">You bet. Here are five examples, all at different stages of their experiments, and all indicating the breadth of business use of social media. </p><h2 style="text-align: justify;" _mce_style="text-align: justify;">1. Equine Dentist Builds Relationships With Facebook</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-equine-practice-facebook_500.jpg" /></p><p style="text-align: justify;" _mce_style="text-align: justify;">How do you turn a regional service business into an international destination for industry thought leadership?</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Facebook.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">At least that&#8217;s what worked for Geoff Tucker, an <a href="http://www.theequinepractice.com/">equine dentist</a> based in Palm City, FL.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">In a business driven by relationships, Geoff says that Facebook allows him to build new ones. &#8220;People do business with people who they&#8217;re friends with. Period,&#8221; he says. &#8220;And Facebook is a great way to get to know people. It allows people to see that I&#8217;m a person.&#8221;</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">As he builds these relationships using social media, Geoff is also expanding his company&#8217;s reach. He says it was his <a href="http://www.theequinepractice.com/Blog/">blog</a>, his <a href="http://twitter.com/EquinePractice">Twitter feed</a>, and his <a href="http://www.facebook.com/pages/Palm-City-FL/The-Equine-Practice-Inc/139814325299">Facebook account</a> that helped him win appearances on <a href="http://www.horseradionetwork.com/2009/07/28/horse-tip-daily-18-dr-geoff-tucker-on-when-why-to-float/">Horse Talk Radio</a> and <a href="http://www.horsegirltv.com/blog/?p=1207">HorseGirl.tv</a>.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">So what&#8217;s this done for his business? Geoff says that over the last year, Facebook alone has generated about 100 leads and 10-to-15 customers.</p><h2 style="text-align: justify;" _mce_style="text-align: justify;">2. Steel Building Manufacturer Taps New Verticals</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-steelmaster-facebook_500.jpg" /></p><p style="text-align: justify;" _mce_style="text-align: justify;">As a manufacturer of prefabricated steel buildings, <a href="http://www.steelmasterusa.com/">SteelMaster</a> was initially hesitant to get involved in social media.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">&#8220;It&#8217;s steel buildings,&#8221; explains Michelle Wickum, director of marketing for the Norfolk, VA company. &#8220;How is that going to tie to Facebook? It doesn&#8217;t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.&#8221;</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">About a year ago, SteelMaster <a href="http://www.facebook.com/SteelMasterBuildings">put its first toe into the social media water</a>. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers&#8217; steel buildings. Not only do the pictures engage existing customers &#8212; they also demonstrate to prospective customers the range of uses for SteelMaster buildings. &#8220;Photography for us is the hook,&#8221; Michelle explains.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebook gives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don&#8217;t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested.</p><h2 style="text-align: justify;" _mce_style="text-align: justify;">3. Full Social Media Integration for Marketing Paint</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-ideapaint-twitter_500.jpg" /></p><p style="text-align: justify;" _mce_style="text-align: justify;"><a href="http://www.ideapaint.com/">Idea Paint</a> is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">The <a href="http://www.ideapaint.com/blog/">company blog</a>, where employees publish videos, images and stories of product installations, is the hub of Idea Paint&#8217;s social media activity. The company uses <a href="http://twitter.com/ideapaint">Twitter</a> and <a href="http://www.facebook.com/IdeaPaint">Facebook</a> to share content published on the blog &#8212; then to listen to, respond to, and interact with the community that content engages.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Marcus Wilson, Idea Paint&#8217;s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">What&#8217;s this mean in terms of business results? Social media is now one of Idea Paint&#8217;s largest sources of leads and traffic &#8212; and it is growing steadily. Meanwhile, the company&#8217;s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2. </p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Idea Paint produced this video on their social media strategy, exclusively for Mashable readers:</p><p style="text-align: justify;" _mce_style="text-align: justify;"><embed src="http://s0.videopress.com/player.swf?v=1.02" _mce_src="http://s0.videopress.com/player.swf?v=1.02" type="application/x-shockwave-flash" wmode="transparent" seamlesstabbing="true" allowfullscreen="true" allowscriptaccess="always" overstretch="true" flashvars="guid=amwkkXA3" title="Idea Paint - Mashable" width="640" height="360"></p><h2 style="text-align: justify;" _mce_style="text-align: justify;">4. Integrating Twitter Into the Paper Selling Process</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-neenah-paper-twitter_500.jpg" /></p><p style="text-align: justify;" _mce_style="text-align: justify;">One year ago, the marketing team at <a href="http://www.neenahpaper.com/">Neenah Paper</a>, a manufacturer of high-quality paper products, confronted a growing problem: It was becoming harder and harder to reach new potential customers. Their traditional channels &#8212; phone conversations and in-person meetings &#8212; were not working as well. Prospects were tuning them out.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Jamie Saunders, Neenah&#8217;s marketing communications manager, noted that most of the company&#8217;s potential customers &#8212; designers, graphic artists and printers &#8212; were spending their time in front of their computers, and that social media could be a way to better engage them.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">So Neenah took a step into the social media world. While the experiment started with Neenah&#8217;s marketing team, its sales team was one of the biggest beneficiaries.  They discovered they could do prospecting and nurturing <a href="http://twitter.com/NeenahPaper">via Twitter</a>. Today the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business. &nbsp;</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Jamie says these sales reps are finding that social media is simply a more effective way of engaging with their prospects. &#8220;It&#8217;s an invitation to have a conversation. You&#8217;re getting permission to have a conversation &#8212; a conversation that used to happen in person.&#8221;</p><h2 style="text-align: justify;" _mce_style="text-align: justify;">5. Leading the Online Aviation Maintenance Discussion</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-duncan-aviation-twitter_500.jpg" /></p><p style="text-align: justify;" _mce_style="text-align: justify;">In November 2008, a handful of auto executives flew their private planes to Washington, DC to testify before Congress in support of federal aid for their industry. This perception of corporate excess created an outcry, and the private aviation industry&#8217;s image was damaged.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">At that time, aircraft maintenance and support company <a href="http://www.duncanaviation.aero/index.php">Duncan Aviation</a> had <a href="http://www.facebook.com/DuncanAviation">just started using social media</a>. The company discovered that the new medium could be a way to positively shape the conversation &#8212; to add its perspective and improve the industry&#8217;s damaged reputation.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Beth Humble, now Duncan&#8217;s social media lead, explains that while social media is an important part of Duncan&#8217;s strategy, the company doesn&#8217;t aspire to create a Comcast- or Coke-like presence on the social web. Instead, the goal is simply to influence the right people.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">&#8220;There are a lot of industry people that we network with that are on Twitter: Journalists, other aviation bloggers, and industry and media outlets,&#8221; Beth explains. &#8220;If you connect with the right few people, you can really get in there and connect with thousands of people.&#8221; </p><p style="text-align: justify;" _mce_style="text-align: justify;"><br></p><p style="text-align: justify;" _mce_style="text-align: justify;">What have you found worked well for your business?&nbsp; What would you like to improve?<br></p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/jiwoongpark/blog/5-surprising-social-media-business-success-stories/</guid>
			<pubDate>Tue, 01 Feb 2011 23:58:03 +0000</pubDate>
			<dc:creator>Ji Woong Park</dc:creator>
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			<title>HOW TO: Build A Twitter Strategy for Your Business</title>
			<link>http://www.synergy-connect.com/community/jiwoongpark/blog/how-to-build-a-twitter-strategy-for-your-business/</link>
			<description><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;">Twitter is an area of social media that is often more challenging for others.</p><p style="text-align: justify;" _mce_style="text-align: justify;">If you have used tools like <a href="http://www.hootsuite.com">HootSuite</a> to manage your <a href="http://www.twitter.com/synergycc">Twitter</a> account, you</p>...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;">Twitter is an area of social media that is often more challenging for others.</p><p style="text-align: justify;" _mce_style="text-align: justify;">If you have used tools like <a href="http://www.hootsuite.com">HootSuite</a> to manage your <a href="http://www.twitter.com/synergycc">Twitter</a> account, you may have seen a <a href="http://www.klout.com/">Klout</a> score. So, we thought it would be valuable to share this interesting article by Megan Berry, with tips on improving your success on <a href="http://www.twitter.com/synergycc">Twitter</a>. You can follow her on Twitter at <a href="http://www.twitter.com/meganberry">@meganberry</a>, and you can follow us at <a href="http://www.twitter.com/synergycc">@synergycc</a>.</p><p style="text-align: justify;" _mce_style="text-align: justify;"><em><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-twitterstrategy_500.jpg" /><br></em></p><p style="text-align: justify;" _mce_style="text-align: justify;">You know your business can&#8217;t just wing it on <a href="http://www.twitter.com/synergycc">Twitter</a>, you need a strategy. But how do you get there? A lot of social media advice revolves around confusing, high-concept buzzwords: There are only so many times you can be told to &#8220;listen&#8221; and &#8220;engage.&#8221; Concrete advice can be hard to come by, and while this guide won&#8217;t tell you what you need to tweet, it will provide you with the real questions you need to ask in order to craft a Twitter strategy for your business.</p><h2 style="text-align: justify;" _mce_style="text-align: justify;">1. Choose Your Audience</h2><p style="text-align: justify;" _mce_style="text-align: justify;">Who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need; trying to reach everyone isn&#8217;t a great strategy. If you&#8217;re a B2B company, for example, you&#8217;ll probably want to reach other businesses and the people that represent them.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Here is a quick example: Look up at least 10 of your customers on Twitter (a quick name search on <a href="http://mashable.com/category/google.com">Google</a> can turned up their Twitter profiles). Once you&#8217;ve found some, look at who they&#8217;re following and who they talk to. These people could also become part of your audience. Look at how they describe themselves and what terms they talk about. Use those keywords and terms to find like-minded people.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">The goal here is not to find everyone you&#8217;d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to pay attention to who has influence in your audience. For example: who are people talking to, about or retweeting? Who do they seem to ask for advice? Once you have a decent group, move on to step two.</p><h2 style="text-align: justify;" _mce_style="text-align: justify;">2. Understand How They Speak</h2><p style="text-align: justify;" _mce_style="text-align: justify;">It might sound like I&#8217;m giving you clich&#233;d advice to &#8220;listen,&#8221; but clich&#233;s exist for a reason. You need to understand how your audience talks, what they like, and what they share. Below are some solid steps to get you started.</p><ul style="text-align: justify;" _mce_style="text-align: justify;"><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Look up what people are saying about your company. Are they saying good things or bad things? Are they asking for advice about what product or company to choose? Are they giving feedback about their experiences after the fact?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Do the same for your competitors. Note if your competitors are jumping in or influencing any of these conversations.</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Notice the way your audience talks. Are they generally formal or informal? This will be very different depending on the companies you are tracking and the people you attract. It&#8217;s always good to match the tone of your audience.</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Look at what your audience shares and retweets. What kinds of links and articles do they like? What kinds of terms and ideas get them excited or annoyed?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Note any hashtags or other ways your audience connects. Look up those hashtags to see if they have any real traction (if they&#8217;re all spam or if people are really using them to connect).</p></ul><h2 style="text-align: justify;" _mce_style="text-align: justify;">3. How Much is a Twitter Lead Worth?</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-smallbusiness_500.jpg" /><br></p><p style="text-align: justify;" _mce_style="text-align: justify;">This is a bit more theoretical but it&#8217;s an important step that many companies forget. The reason you&#8217;re involved with Twitter isn&#8217;t just to say you&#8217;re there, it&#8217;s because you&#8217;re looking for a good return on investment. So what is it that you&#8217;re after? It might be as concrete as sign-ups and sales or as ephemeral as buzz and brand awareness.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Depending on your goal, try to figure out how much each person is &#8220;worth.&#8221; This almost certainly won&#8217;t be an exact number, but you should get a general idea. For example, if you&#8217;re doing B2B sales and a sale is worth hundreds of thousands of dollars, you&#8217;re going to have a very different strategy than a company with millions of users that makes its money from advertising.</p><h2 style="text-align: justify;" _mce_style="text-align: justify;">4. Set A Goal and Track It</h2><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-yourbusiness_500.jpg" /><br></p><p style="text-align: justify;" _mce_style="text-align: justify;">Setting a goal is just the start of your strategy, you also need to track it with metrics. Choosing metrics does not just mean tracking your follower count because the count isn&#8217;t always a totally accurate measure of how many people are paying attention to your account.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">There are obviously different approaches depending on the size of your fan base. If you have a large audience, you might not be able to put a lot of time into each lead. Your overall goal will likely be about brand awareness and creating buzz for your company. You should consider<br /> metrics that capture overall influence such as retweets, blog posts and clicks. </p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">If you have a targeted audience, each lead probably carries more value. You overall goal will likely be to generate new leads. You should consider metrics like sales, email sign-ups, @messages, direct messages and clicks. </p><h2 style="text-align: justify;" _mce_style="text-align: justify;">5. Define Your Approach</h2><p style="text-align: justify;" _mce_style="text-align: justify;">The language you use to tweet and what you choose to share should be targeted towards your audience. This means you should be thoughtful and accurate, not false and calculating. For example, if you&#8217;re trying to reach knitting mothers, you&#8217;re going to using a very different style of language than if you&#8217;re trying to reach hip hop aficionados. Below are a few main questions to consider:</p><br /><ul style="text-align: justify;" _mce_style="text-align: justify;"><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  How formal or informal do you want to be?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Should you include buzzwords or hashtags?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  How much effort should you put into reaching out to specific followers or finding new ones?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  What kind of links and content should you share?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  Can you do any special offers or campaigns on your account?</p><p><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  What&#8217;s the style of your company? You have know your company&#8217;s message and define its personality. Your followers will appreciate the authenticity.</p><p><br></p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Any Twitter strategy is a perpetual work in progress. Just deciding that you need a strategy is an important first step that will have you thinking about what and why you tweet. The key is to keep experimenting: Twitter is ever-changing and to succeed on it you need to be flexible, but you also need to know where you&#8217;re headed.</p><p style="text-align: justify;" _mce_style="text-align: justify;">You can follow us at <a href="http://twitter.com/synergycc">@synergycc</a><br _mce_bogus="1"></p><p style="text-align: justify;" _mce_style="text-align: justify;">What is your Twitter strategy and Twitter name, so that we can follow you?&nbsp; Share your comments below.<br></p></ul>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/jiwoongpark/blog/how-to-build-a-twitter-strategy-for-your-business/</guid>
			<pubDate>Tue, 01 Feb 2011 23:26:36 +0000</pubDate>
			<dc:creator>Ji Woong Park</dc:creator>
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			<title>Women, Middle-aged Do Most Mobile Social Networking</title>
			<link>http://www.synergy-connect.com/community/jiwoongpark/blog/women-middle-aged-do-most-mobile-social-networking/</link>
			<description><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;">Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to <a href="http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/">data </a>from <a href="http://www.nielsen.com/">The Nielsen Company</a>.<br></br></p>...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;">Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to <a href="http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/">data </a>from <a href="http://www.nielsen.com/">The Nielsen Company</a>.<br><br /><span id="more-12137"></span></p><br /><p style="text-align: justify;" _mce_style="text-align: justify;"><strong>Mobile Social Networking Gender Gap</strong><br><br />A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;"><a href="http://www.marketingcharts.com/interactive/women-middle-aged-do-most-mobile-social-networking-12137/nielsen-mobile-social-network-usage-gender-mar-2010jpg/"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-nielsen-mobile-social-network-usage-gender-mar-2010-2_500.jpg" /><br></a><br _mce_bogus="1"></p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">Forty-five percent of all mobile internet users go online to post comments on social networks, with 91% of mobile internet users going online to socialize, according to a <a href="http://www.marketingcharts.com/topics/new-tech/americans-spend-nearly-3-hours-on-mobile-internet-daily-ruder-finn-12002/">recent study</a> from <a href="http://www.ruderfinn.com/">Ruder-Finn</a>. The Ruder-Finn study also indicates a gender gap in mobile social networking. Women are much more likely than men to personally express themselves (49% vs. 35%), and entertain others (70% vs. 58%) via mobile internet.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;"><strong>Kids Don&#8217;t Lead Mobile Social Networking Usage</strong><br><br />Despite the stereotype of teens spending every waking moment on a mobile device, Nielsen data suggests their parents actually spend more time performing mobile web surfing. Only 7% of  mobile social networking activity was represented by 13-to-17-year-olds and only 16% by 18-to-24-year-olds in December 2009.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-nielsen-mobile-social-network-usage-age-mar-2010-2_500.jpg" /><br _mce_bogus="1"></p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">The leaders in mobile social networking activity are 35-to-54-year-olds, who accounted for 36% of mobile social network usage in December 2009. Close behind them were 25-to-34-year-olds, who performed 34% of the month&#8217;s mobile social networking activity. Users ages 55 and up combined for the remaining 7%.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;"><strong>Teens Lead Texting</strong><br><br />Teens may be too busy using their mobile devices to send text messages to bother visiting social networking sites, according to <a href="http://www.marketingcharts.com/interactive/teens-spend-free-time-texting-11869/">another recent Nielsen study</a>. By analyzing more than 40,000 monthly US mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009, or an average of 10 per hour not spent asleep or in school. Their counterparts 9-12 sent an average of 1,146 monthly texts each, or four per hour not spent asleep or in school.&nbsp; One thing driving this is the lower cost of phone texting plan rates compared to smart phone data rates.<br></p><p style="text-align: justify;" _mce_style="text-align: justify;"><strong>Your Customers are Clearly Online, Using Social Media</strong></p><p style="text-align: justify;" _mce_style="text-align: justify;">It is very clear your customers are using online social media. Smart businesses are the ones that are using this both in the mainstream social media sites, as well as the next evolution, and better connecting with customers&nbsp; by adding a social media community within their own site.</p><p style="text-align: justify;" _mce_style="text-align: justify;">Let's talk about what you can gain!&nbsp; Synergy 604-681-0516<br></p>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/jiwoongpark/blog/women-middle-aged-do-most-mobile-social-networking/</guid>
			<pubDate>Tue, 01 Feb 2011 22:36:27 +0000</pubDate>
			<dc:creator>Ji Woong Park</dc:creator>
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			<title>Harvard Report On How 2100 Companies Using Social Media</title>
			<link>http://www.synergy-connect.com/community/jiwoongpark/blog/harvard-report-on-how-2100-companies-using-social-media/</link>
			<description><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-social-software_500.png" /></p><p style="text-align: justify;" _mce_style="text-align: justify;">The <a href="http://hbr.org/">Harvard Business Review</a> published the results of a survey of how  companies are using social  media channels. The report titled &#8220;<a href="http://www.sas.com/events/pbls/2010/las-vegas/documents/TheNewConversation.pdf"><strong>The New Conversat</strong></a></p>...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;" _mce_style="text-align: justify;"><img src="http://www.synergy-connect.com/community/file/pic/photo/2011/02/jiwoongpark-social-software_500.png" /></p><p style="text-align: justify;" _mce_style="text-align: justify;">The <a href="http://hbr.org/">Harvard Business Review</a> published the results of a survey of how  companies are using social  media channels. The report titled &#8220;<a href="http://www.sas.com/events/pbls/2010/las-vegas/documents/TheNewConversation.pdf"><strong>The New Conversation, Taking Social Media from Talk to Action</strong></a>&#8220;, provides the results of how 2,100 companies are using social media and distills seven effective habits.</p><br /><p style="text-align: justify;" _mce_style="text-align: justify;">&#8220;In the survey, there was a small group of companies &#8212; just 12% &#8212; who described themselves as effective users. This group comprised a kind of  &#8220;best practices&#8221; segment.&#8221; Below is a <a href="http://www.b2bbloggers.com/blog/seven-characteristics-of-companies-effectively-using-social-media/">summary</a> of the key findings from  the report that highlight the characteristics that the &#8220;effective user&#8221;  group shared.</p><br /><ol style="text-align: justify;" _mce_style="text-align: justify;"><li>Sixty-three percent of the effective users said they have developed and implemented a social media strategy.<br /><ul><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  They&#8217;ve taken an integrated view of social media and have made it another part of their  overall marketing strategy, not &#8220;shiny object&#8221; or fad. They are working toward stated, documented goals that are specific.</li></ul><br /></li><li>Effective users were TWICE as likely to have a social media budget as compared to the rest of the respondents.</li><br><li>Effective users are far more likely to use more social media channels &#8212; four or more.</li><br><li>Effective users were much more likely to be fully-leveraging the benefits of social media by using multiple social media channels to:<br /><ul><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  reach customers,</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  learn about customers,</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  research new products,</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  establish user groups among customers,</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  monitor trends, and</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  collect and track customer reviews.</li></ul><br /></li><li>Effective users are more likely to be:<br /><ul><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  be doing more multi-media sharing,</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  participating in review sites, discussion forums, and blogs, and</li><li><span style="font-family: Symbol;" _mce_style="font-family: Symbol;"><span style="" _mce_style="">&#183;</span></span>  know where their customers are talking about them on the Web.</li></ul><br /></li><li>The use of metrics and analytic tools also sets the effective users apart as effective users are measuring their efforts as well as the social conversations about them.</li><br><li>Finally, this group was also far more likely to integrate their social media monitoring      solution with their other marketing solutions. (Again demonstrating an integrated approach to their social media initiative.</li></ol>]]></content:encoded>
			<guid>http://www.synergy-connect.com/community/jiwoongpark/blog/harvard-report-on-how-2100-companies-using-social-media/</guid>
			<pubDate>Tue, 01 Feb 2011 21:09:22 +0000</pubDate>
			<dc:creator>Ji Woong Park</dc:creator>
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