Interesting 2010 statistics on the top 10 most visited websites in the US just released by HitWise.
The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.
People's high connection with social media is show by the majority of the top website visits being social media sites, or sites which incorporating social media into their site to engage people.
Interesting. All of these sites signficantly rely from content contributed by the public.
This gives these sites 2 ongoing competitive advantages:
Facebook was the top-visited Website for the first time and accounted for nearly 9% percent of all U.S. website visits between January and November 2010. This is a significant jump from third place last year.
Google.com ranked second with 7% percent of visits, followed by Yahoo! Mail (3.5% percent), Yahoo! 3.3% percent) and YouTube (2.65 percent).
Some of these sites are owned by the same company. The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent.
Experian Hitwise provides daily insights on how 25 million Internet users around the world interact with more than 1 million Websites.
As a business user, what are the websites that you most frequent most that didn't make it to this list?
What are the things that you would want to incorporate into your site to improve your website rank?
Know anyone that: - Needs to improve their website to enhance sales? Would up to $5,000 FREE BC Innovation Grant help? Now's the time to get the Social Media, E-Commerce, Search Engine Optimization, Software and other Web Enhancements you want. Hands on training and 21 years expertise from Synergy, immediately applying these improvements to your business – with up to $5,000 paid by the BC Government. Just call today at 604-681-0516 before funds run out! Call us today if you or anyone you know needs help with: It is available for BC Companies that have been in business at least 1 year, and have 1-50 employees. So, this is a great chance to help people out! As it won’t be available long, we are trying to let as many people know as possible!
- Wants to do more with social media connect with customers?
- Or software to help their business run smoother?
Re the $5,000 grant: since it is hard to know how long the pool of funds for the grant will last, and since it is first come, first served - if interested, call us at 604-681-0516 or 604-813-6065 today!
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Measuring social commerce
Social commerce is purchase transactions that are driven through sharing on social platforms such as Facebook, Twitter and LinkedIn and through “email friends” application. Social commerce is when friends refer, recommend, or "Like" your product or service, and share with others they know.
Are you making it very easy for people to recommend your products and services? Do the pages of your website, and the products in your e-commerce have Share or Like, yet?
So why would this addition make a difference?
There are a number of reasons this makes a big difference to enhance your business income:
- Each "Share" or "Like" refers and recommends your business to their friends. Each "Share" that a person does, posts a note re your product /service with a link to your site`s page to where they are sharing with their friends and collegues. These are sharing to Facebook, Twitter, LinkedIn, and other social sharing sites.
- Each "Share" or "Like" increases your rank in the search engines such as Google.You want to be found on the first page of the search engines. Each Share or Like automatically creates a link to your site from a high profile site. Each new link to your site helps build your Search Engine Optimization (SEO) rank.
The social Web fuels the conversation for recommendations and sharing. This conversation isn’t new, but we are now able to track the resulting transactions with unprecedented granularity.
Social commerce is purchase transactions that are driven through sharing on social platforms such as Facebook, Twitter and LinkedIn and through “email friends” application.
In one case study “Social Commerce: A First Look at the Numbers,” Eventbrite shows angible data to quantify the value and impact of social media in driving eCommerce.
Key findings
The key findings of Eventbrite's analysis include:
- Sharing equals transactions: Dollars per share
When someone shares an event with their friends through social media, this action results in real dollars. Most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through ”email friends” equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and email share tool, each share equals $1.78 in ticket sales. They saw this number improve every week with the most recent four-week average equaling $1.87.
- It’s extremely sticky: Visits per share
The hyper-relevancy of the social graph breeds deeper engagement, greater sales and stickier audiences. For Eventbrite, Facebook is now the #1 referring site for traffic to the company’s site, surpassing Google as people discover events that their friends are sharing and they click through to find out more. On average each Facebook share drove 11 visits back to Eventbrite.com. Averaging across all channels, one share drove over 7 visits back to Eventbrite.com.
- It’s happening everywhere, across all sizes and types of events: Consistency of sharing
Sharing is consistent across event size. Sharing occurs at the same rate an event has 10 or 10,000 people. Classes/workshops and networking events have the most share activity, followed by fundraisers, conferences, and music events.
What it Looks Like:
Summary: Social commerce is the next big thing
Social commerce takes online commerce to a new level. It marries the natural act of sharing and socializing with friends and the act of buying something online. Social commerce brings together social promotion and transactions into a single, unified experience, which breaks the old rules of eCommerce and demands new metrics. And the exciting news is that this is just the beginning.
Ready to add social commerce to your website to increase sales? Contact Synergy today at info@synergycc.com or call 604-681-0516.
We’re also keen to hear your thoughts and feedback on the subject. Post your website below, and we'll check it out and provide you with some ideas that would enhance your business. Comment below on what worked for you.
Canadian business are benefiting from the growing trend of rising Internet sales.
And nowhere is that more true than in British Columbia, which, according to a Statistics Canada survey released Monday, leads the country in e-commerce.
A StatsCan survey released Monday, entitled E-Commerce; Shopping on the Internet, concluded that Canadians used the Internet in 2009 to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007.
The increase resulted from more online shoppers and a higher volume of orders.
In 2009, about 39% of Canadians aged 16 and over used the Internet to place more than 95 million orders. This is up from 32% and the 70 million orders placed in 2007, when the survey was last conducted.
About one-half (51%) of Canadians aged 16 to 34 purchased a product online in 2009. Men (42%) were more likely than women (37%) to have made an online purchase.
Relatively more residents of British Columbia (47%) and Alberta (45%) made an online order in 2009. In B.C. 47 per cent made an online order in 2009, up from 36 per cent in 2007. The next highest was Alberta, with 45 per cent, and the lowest use of online orders was in Quebec, at 34 per cent.
The average value of orders per person per year was $1,621 in 2009.
The top online shoppers (that is, the top 25%) spent an average of $4,210 during 2009. These top online shoppers accounted for almost one-half (49%) of total orders and over three-quarters (79%) of their value.
The total value for B.C., from 16.4 million orders, was about $2.8 billion.
The average purchase order in B.C. was $169 in 2009, higher than the Canadian average of $158.
Lawrence McKeown, senior research analyst for StatsCan, said in an interview that e-commerce is likely higher in B.C. because it’s a relatively wealthy province and relatively young, both factors in higher use of the Internet.
“Some provinces, such as B.C., tend to have higher incomes and we find income is associated with higher levels of Internet use,” he said. “And Vancouver has a relatively younger demographic. B.C. residents may have a higher level of education.”
According to the StatsCan survey, the most common types of online orders are travel services; entertainment products such as concert tickets; books and magazines; and clothing, jewelry and accessories.
As well, men (28 per cent) were twice as likely as women (13 per cent) to order consumer electronics online.
In 2009, 80% of users reported five or more years of Internet use, up from 73% in 2007. More than one-half (55%) of users with five or more years of online experience made an online order in 2009 compared with 23% of those online for less than five years.
Share your stories about online sales below. What is your website address? What have you found works best for your business?
Our company, Synergy Computer Consulting has over 15 years experience with helping our clients online sales. More info on e-commerce strategies and implementation.
Call today for a free strategy session.
Also, ask about the Free Innovation grant of up to $5000 to BC companies that are ready to implement new innovation.
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