For most businesses, key is appearing as high as possible in the search engines.
But did you know the search engines are introducing interesting changes spurred by the increasing popularity and connections of social media.
Google announced that its latest search engine would have more integration with social media, and managed to do so without mentioning Facebook even a single time in an entire blog post – markedly contrasting Microsoft’s announcement of the new Bing browser.
Jackie Cohe noticed some interesting points in her recent allfacebook Review.
The conspicuous omission adds irony to Google’s claim that its social search results are comprehensive. Sure, the company’s announcement does allude to Twitter and Flickr, in addition to YouTube, but the words “and other sites” appears to be a way avoid referring to Facebook.
Similarly, we see irony in Google’s assertion that it has “given you more control over how you connect accounts, and made connecting accounts more convenient.” Unless the search company has changed its tune on interoperability with Facebook — try importing your Gmail address onto the social network, or vice versa — it seems like “more control” might not equal “complete control.”
I am really wondering about the next step of Facebook and Google. What is your opinion?
