A matter of connectionsIf you are thinking about doing business with Social Media, it’s important you realize how transcendent is for your business to have a connection between the online world and the real one. In other words, between your blogs and comments and the service you offer in your stores.
Some Businesses could think that doing Social Media is a matter of only have a Facebook page or a Youtube channel and wait for the people to make comments, depending of the company it would be possible or not. However, what happen when the companies show a different face than the one they have on the web? For me it is the best strategy ever, if your goal is to disappoint and lose customers.
Social Media is about connections, it’s as normal as the talks you used to have when chats appear for the first time on the web. Now with Social Media, companies can have an interaction with their customers as directly as those chats and for those businesses it means a way of improving their marketing. Nevertheless, the marketing process doesn't finish with the blogs and the answers to the comments you receive. All the people who work for you in your stores or whatever your business is must resemble the image you are giving through your Social Media networks. I’m sure they will be thankful, you will have more followers and then the final purpose of the Social Media Marketing will be done: Increase your company’s revenue.
Augie Ray has posted a blog about a vivid experience of how some companies have and haven’t found the connection we have been talking about.
Here just a part of what he wrote, I invite you to read his whole post about this topic which is pretty interesting.
Do You Want To Succeed At Social Media Or Social Media Marketing?To move the discussion out of the theater and into the mall, I am struck by how few retailers are paying attention to the difference between social media success and social media marketing success. This weekend I visited three retailers in search of men’s apparel:
Retailer One: I spent 15 minutes trying to find someone to offer assistance. The only employees to be found were behind checkout counters with long lines. I left frustrated.
Retailer Two: I walked into a fitting room to try on shirts and found it looking like Hell’s storage room (or an average teen’s bedroom) with deep piles of clothes. I left disgusted.
Retailer Three: I entered Nordstrom and found a store that was clean and staffed. I got attention and helpful assistance from an employee. And I spent $250.
Read completely.
